Therefore initially he was known, online and in gaming circles, as Larri Ray Cyrus before shortening it to Larray. Larray is also known for his music releases, with some of his songs charting on various Billboard charts.Īs for how he came to be known as Larray, Merritt has previously said that he got the inspiration from Miley Ray Cyrus. They eventually tested negative for COVID-19. The members of the Hype House apologised after their pictures of the event on social media drew criticism from the public, for flouting COVID-19 restrictions at the time. This came at a time when COVID-19 cases in California had peaked. He has been previously subject to controversy when in July 2020, fellow creator and Hype House member Nikita Dragun held a birthday party for him. He was nominated in the Breakout Creator category at the 9th Streamy Awards in December 2019. He had also been active on Vine till 2016, when the platform was shut down.īorn in Los Angeles and brought up in Compton, California, Larray had already been active on YouTube before joining TikTok and subsequently, The Hype House. He is best known for being part of the TikTok collective The Hype House and is also known for his comedic and opinion videos on YouTube. July 22, 1998) popularly known as Larray, is an American internet personality. Wishful thinking? Here’s our interview with Reggie.Larri Merritt (b. “We just have to have incentives for everyone to play fair”. “Things are getting out of control,” Gooden reiterated. And Gooden said it’s the wrong path for most artists. Sadly, too much chart manipulation could be bad for your health and fanbase - especially if it comes at the expense of your music. “Things are getting out of hand,” Gooden lamented. It’s almost as if a touchdown pass counted for 6 points, then 9 points, then 4 points, all in the same season. No, these are not wholesome ‘tips and tricks,’ but at least you’ll know what you’re up against (or, maybe you’re ready to cross over into the dark side).Īt one point, Gooden flat-out called the Billboard charts ‘rigged’. Gooden took us down the dark-and-dirty rabbit hole of Billboard chart-gaming, into a world of ‘stream farms,’ crafty product tie-ins, ‘playola,’ and other nefarious weapons to land a number one. And with every rule change, there’s a brand-new opportunity to exploit a loophole. That was just a few months ago, and Billboard has already changed the rules numerous times since then. Khaled threatened to sue - over a chart position - though Gooden told us that may have made sense from a business perspective.īut why was there any confusion in the first place? Amazingly, Gooden said that Billboard changed the rules right after the Khaled imbroglio. The reason is that Khaled was accused of jacking up his album ‘sales’ through a novel sponsorship tie-in, which rubbed the Billboard chart authorities the wrong way.
We asked Gooden about DJ Khaled’s high-profile meltdown last year when Billboard refused to name Father of Asahd the top album on the Billboard 200 (the award when to Tyler, the Creator). “You have all these numbers and rules that are stipulating exactly what is and isn’t an album… and then all of a sudden it all changes.”
“The thing that musicians and people in the music business have to contend with, is that the goal posts are constantly moving,” Gooden said. Gooden, named a top business manager for artists and entertainment talent by the Hollywood Reporter, told us that the rules for ranking on the Billboard 200 had already changed since we arranged this podcast interview a few weeks ago. The answer, according to Reggie Gooden, a partner at 818 Talent, depends on when you’re asking. What? You’re not subscribed to the Digital Music News Podcast? We’re available on iTunes, Spotify, Google Play, Stitcher, and most other podcast platforms. What does it really take to get to the top of the Billboard charts? Reggie Gooden of 818 Talent in Digital Music News’ podcast studio in Santa Monica.
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